Apple Vision Pro’s components cost $1,542—but that’s not the full story

Enlarge / The Vision Pro has two micro-OLED displays. (credit: Apple)

Research firm Omdia has published the first publicly available educated estimates of how much the materials for each Vision Pro really cost Apple. The analysis sets an overall price tag for the materials and identifies which components cost the most money.

Omdia Senior Research Director David Hsieh estimates that the total bill of materials comes in at around $1,542. The consumer price for the headset starts at $3,499 but can be as much as a thousand dollars more than that, depending on the configuration the buyer chooses.

Vision Pro presents both the real and the virtual worlds to the user with two micro-OLED displays, one for each eye. Together, these dual displays are the most expensive component in the headset, costing $456. Another external display (the one used for EyeSight) costs around $70, Hsieh estimates. That means that Omdia estimates the device’s displays account for about 35 percent of the total cost of the device’s materials.

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