Amazon Prime Day Deal of the Day

Apple’s AirPods Max 2 are an excellent pair of headphones with an iconic design and incredible sound. But they’re constantly overlooked and disregarded due to their outrageous price tag: a whopping $549, when so many similar competitors start much lower. But today’s deal gets you a pair for just $399, the best price we’ve ever seen for any AirPods Max model, let alone one that’s only been on shelves for just two months. Pick up a pair in any color and you won’t regret it.

Amazon Prime Day MacBook Air, MacBook Neo & MacBook Pro deals

When Apple released its latest M5 Pro and M5 Pro Max MacBook Pros in March, it also doubled the storage and raised the starting prices across the board, including the entry-level M5 model, which now starts at $1,699 with 1TB of storage versus $1,599 before. The new M5 models mostly represent a chip refresh, but it includes an impressive graphics boost and a great SSD upgrade, as we said in our 4.5-star review. We are seeing around $250 off some models.

At the same time, Apple upgraded the MacBook Air with an M5 chip as well. Like the Pro models, the starting storage is double what it was on the M4 models, so they now start at $1,099 for 512GB of storage instead of $999 for 256GB of storage. However, it’s still a fantastic laptop for its price, even if we won’t see discounts in the same $749 range as we did last year. The extra storage is well worth the price increase. We saw prices on entry-level M4 MacBook Airs as low as $749 during last year’s Prime Day sales, the prices this time aren’t as good, but we are seeing around $150 off.

This year, there’s a new MacBook in town, the Neo, which is Apple’s cheapest laptop to date, starting at just $599. Prior to Prime Day it hadn’t seen more than a $5 or $10 discount, and right now the price hasn’t dropped further than that.

U.S.

MacBook Neo (256GB): $590 ($9 off, MSRP $599)

MacBook Neo (512GB): $690 ($9 off, MSRP $699)

13-inch M5 MacBook Air (512GB/16GB): $949 ($150 off, MSRP $1,099)

13-inch M5 MacBook Air (1TB/24GB): $1,389 ($110 off, MSRP $1,499)

15-inch M5 MacBook Air (512GB/16GB): $1,149 ($150 off, MSRP $1,299)

15-inch M4 MacBook Air (1TB/24GB): $1,549 ($150 off, MSRP $1,699)

14-inch M5 MacBook Pro (1TB/16GB): $1,549 ($150 off, MSRP $1,699)

14-inch M5 MacBook Pro (1TB/24GB): $1,749 ($150 off, MSRP $1,899)

14-inch M5 Pro MacBook Pro (1TB/24GB): $2,034 ($164 off, MSRP $2,199)

14-inch M5 Max MacBook Pro (2TB/36GB): $3,299 ($300 off, MSRP $3,599)

16-inch M4 Max MacBook Pro (2TB/36GB): $3,649 ($250 off, MSRP $3,899)

U.K.

13-inch MacBook Air, M5 (512GB/16GB): £989 (£110 off, RRP £1,099)

13-inch MacBook Air, M5 (1TB/16GB): £1,155 (£144 off, RRP £1,299)

15-inch MacBook Air, M5 (512GB/16GB): £1,169 (£130 off, RRP £1,299)

15-inch MacBook Air, M4 (1TB/24GB): £1,574.89 (£124.11 off, RRP £1,699)

14-inch M5 MacBook Pro (1TB/16GB RAM): £1,545 (£154 off, RRP £1,699)

14-inch M5 MacBook Pro (1TB/24GB RAM): £1,740 (£159 off, RRP £1,899)

14-inch M5 Pro MacBook Pro (1TB/24GB): £1,979 (£220 off, RRP £2,199)

14-inch M5 Max MacBook Pro (2TB/24GB): £3,239 (£360 off, RRP £3,599)

16-inch M5 Pro MacBook Pro (1TB/24GB): £2,429 (£270 off, RRP £2,699)

16-inch M5 Max MacBook Pro (2TB/36GB): £3,509 (£390 off, RRP £3,899)

For more Mac deals see: Best MacBook & Mac Prime Day Deals 2026

Amazon Prime Day iPad deals

The only iPad to get an update in 2026 so far is the Air, which got an M4 chip and a bump to 12GB of RAM. They’ve been on sale for around $50 off for a while, but now Prime Day is here they have dropped to $100 off.

Elsewhere, the rest of Apple’s tablet lineup has been on shelves for a while. The M5 iPad Pro and A16 iPad were both updated in 2025, while the mini last got a refresh in 2024. A new mini and entry-level iPad are both expected to arrive later this year, so keep that in mind while shopping. The price of the iPad mini has dropped to $399 ($100 off), with up to $250 off the iPad Pro, and the $349 entry-level iPad getting a $150 price cut.

U.S.

iPad (128GB): $299 ($50 off, MSRP $349)

iPad mini (128GB): $399 ($100 off, MSRP $499)

11-inch M4 iPad Air (128GB): $519 ($80 off, MSRP $599)

13-inch M4 iPad Air (128GB): $699 ($100 off, MSRP $799)

11-inch M5 iPad Pro (512GB): $1,099 ($100 off, MSRP $1,199)

13-inch M5 iPad Pro (512GB): $1,349 ($150 off, MSRP $1,499)

U.K.

iPad (128GB): £310 (£19 off, RRP £329)

iPad mini (128GB): £468 (£31 off, RRP £499)

11-inch M4 iPad Air (128GB): £578.99 (£20 off, RRP £599)

13-inch M4 iPad Air (128GB): £768.99 (£130 off, RRP £899)

11-inch M5 iPad Pro (256GB): £944 (£55 off, RRP £999)

13-inch M5 iPad Pro (256GB): £1,199 (£100 off, RRP £1,299)

For more iPad deals see: Best Prime Day iPad deals 2026

Amazon Prime Day AirPods deals

AirPods Pro 3 are Apple’s latest earbuds, with foam-infused eartips, an H2 chip, and a heart-rate sensor. We gave them a near-perfect score in our review, and they keep getting better as Apple adds new features, including Hearing Protection and Live Translation in iOS 26 and customizable EQ in iOS 27. We’ve recently seen AirPods Pro 3 as low as $179 ($70 off), and Amazon has matched that price for Prime Day.

AirPods 4 have been on shelves for a while, but they’re still a fantastic pair of earbuds. Amazon regularly discounts the standard version to $99 and the ANC model to $149, both representing $30 savings, and this is what Amazon has done this Prime Day. However, we’ve seen prices drop far lower during previous sales, with up to $80 off.

Earlier this year, Apple updated its AirPods Max with an H2 chip, bringing better noise cancellation and missing features such as Live Translation and Adaptive Audio for the same $549 price. They are at $399 for Prime Day – a huge $150 price cut.

U.S.

AirPods Pro 3: $179 ($70 off, MSRP $249)

AirPods 4: $99 ($29 off, MSRP $129)

AirPods 4 with ANC: $149 ($30 off, MSRP $179)

AirPods Max 2: $399 ($150 off, MSRP $549)

U.K.

AirPods Pro 3:  £175 (£44 off, RRP £219)

AirPods 4: £79.80 (£39.20 off, RRP £119)

AirPods 4 with ANC: £125.40 (£43.60 off, RRP £169)

For more AirPods Deals see: Best AirPods Prime Day Deals 2026

Amazon Prime Day Apple Watch deals

The Apple Watch Series 11, Ultra 3, and SE 3 have all been on shelves for nearly a year and are in line to get updates in September. Therefore, we expect to see significant discounts on all three models, with savings of over $100 on the Series 11 and Ultra 3, and $50 on the SE. All three watches support watchOS 27 and get the Siri AI upgrade coming this fall. You can check out our comparison of every Apple Watch, but we recommend

The sleeper hit of the new Apple Watch lineup is the SE 3, which got the biggest update of all three models, gaining an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging. We gave it a near-perfect score of 4.5 stars and highly recommend it at full price—for $50 off, it’s a no-brainer decision.

At the high end, the Ultra 3 has a slightly larger screen, satellite connectivity, and longer battery life compared to last year’s model. We’ve seen $150 off, but if you want one, we’d recommend this $599 deal on the Ultra 2 instead.

U.S.

Apple Watch Series 11 (42mm): $279 ($120 off, MSRP $399)

Apple Watch Series 11 (46mm): $309 ($120 off, MSRP $429)

Apple Watch SE 3 (40mm): $199 ($50 off, MSRP $249)

Apple Watch SE 3 (44mm): $229 ($50 off, MSRP $279)

Apple Watch Ultra 3: $649 ($150 off, MSRP $799)

U.K.

Apple Watch Series 11 (42mm): £287 (£82 off, MSRP £369)

Apple Watch Series 11 (46mm): £317 (£82 off, MSRP £399)

Apple Watch SE 3 (40mm): £199 (£20 off, RRP £219)

Apple Watch SE 3 (44mm): £229 (£20 off, RRP £249)

Apple Watch Ultra 3: £649 (£100 off, RRP £749)

For more Apple Watch deals see: Best Apple Watch Prime Day Deals 2026

Amazon Prime Day iMac and Mac mini deals

Apple hasn’t updated the Mac mini since 2024, so you’d expect Prime Day to bring all-time low prices as Apple continues to clear out stock. That won’t be the case. Not only has Apple discontinued the $599 Mac mini, but the entire Mac mini line is out of stock at Amazon and everywhere else due to a surge in interest from AI enthusiasts and rising memory and storage costs.

The situation is a little better with the iMac. Most models and colors are in stock, though very few of them are on sale for significant savings. We’ll keep an eye on what’s on sale, but if you’re looking for a new iMac, expect to save between $100-$150.

U.S.

M4 iMac (8-core GPU, 256GB/16GB): $1,149 ($150 off, MSRP $1,299)

M4 iMac, 10-core GPU, 256GB/16GB): $1,349 ($100 off, MSRP $1,499)

U.K.

M4 iMac (8-core GPU, 256GB/16GB RAM): £1,199 (£100 off, RRP £1,299)

M4 iMac (10-Core GPU, 256GB/16GB RAM): £1,249 (£250 off, RRP £1,499)

iPhone deals

If you’re looking for an iPhone deal in the U.S., Prime Day is not the sale you want. While there are plenty of cases and cables, Amazon doesn’t sell new iPhones through its online storefront, so the best you’re going to find is something refurbished. If you’re shopping Amazon UK, however, you’ll find some pretty good deals, as we’re just a couple of months away from the iPhone 18 Pro launch. These are the best deals we’ve seen so far:

iPhone Air (256GB): £719 (£280 off, RRP £999)

iPhone 17e (256GB): £534 (£65 off, RRP £599)

iPhone 17 (256GB): £737 (£62 off, RRP £799)

iPhone 17 Pro (256GB): £1,037 (£62 off, RRP £1,099)

iPhone 17 Pro Max (256GB): £1,349 (£50 off, RRP £1,399)

Amazon Prime Day Apple accessories deals

If you’re not in the market for a big-ticket Apple device, Prime Day is also a great time to pick up a mouse or keyboard for your Mac, Apple Pencil or Magic Keyboard for your iPad, or charging cables and a new case for your iPhone. And don’t forget AirTags,

U.S.

Apple Pencil Pro: $99 ($30 off, MSRP $129)

Magic Keyboard for 11-inch iPad Air(M2/M3/M4): $242 ($27 off, MSRP $269)

Magic Keyboard for 13-inch iPad Air(M2/M3/M4): $279 ($40 off, MSRP $319)

Magic Keyboard for 11-inch iPad Pro (M4/M5): $289 ($10 off, MSRP $299)

Magic Keyboard for 13-inch iPad Pro (M4/M5): $334 ($15 off, MSRP $349)

Magic Keyboard Folio for iPad: $199 ($50 off, MSRP $249)

iPhone 17e Silicone Case with MagSafe: $29 ($20 off, $49 MSRP)

Apple Crossbody Strap: $36 ($23 off, $59 MSRP)

Apple USB-C Charge Cable (2m): $24 ($5 off, $29)

Apple MagSafe Charger (2m): $28 ($21 off, $49)

U.K.

Apple Pencil Pro: £99 (£30 off, RRP £129)

Apple Pencil USB-C: £59 (£20 off, RRP £79)

Magic Keyboard: £84 (£15 off, RRP £99)

Magic Keyboard with Touch ID & Numeric Pad: £161 (£18 off, RRP £179)

Magic Mouse (white): £71 (£8 off, RRP £79)

Amazon Prime Day Beats deals

If AirPods aren’t your speed, Apple’s other line of headphones, Beats, is certain to be on sale for extremely low prices during Prime Day. Beats are regularly cheaper than AirPods, and are always among the best deals during Amazon sale events.

U.S.

Beats Solo 4: $100 ($100 off, MSRP $200)

Beats Solo Buds: $70 ($10 off, MSRP $80)

Beats Studio Buds +: $90 ($100 off, MSRP $170)

Beats Studio Pro: $150 ($200 off, MSRP $350)

Beats Powerbeats Pro 2: $180 ($70 off, MSRP $250)

Beats Powerbeats Fit: $160 ($40 off, MSRP $200)

Beats Pill: $85 ($65 off, MSRP $150)

Beats Flex: $49 ($21 off, MSRP $70)

U.K.

Beats Solo 4: £150 (£50 off, RRP £200)

Beats Studio Buds +: £109 (£70 off, RRP £179)

Beats Studio Pro: £179 (£170 off, RRP £349)

Beats Powerbeats Fit: £149 (£51 off, RRP £200)

Beats Pill: £107 (£42 off, RRP £149)

Beats Flex: £57 (£13 off, RRP £70)

How to get Prime Day discounts

Amazon Prime Day started as a sale for subscribers to Amazon’s Prime membership, but many deals are available for anyone to purchase. However, Prime Day members will get free 2-day shipping on most items, while non-members will need to pay variable shipping rates. Prime memberships cost $139/£95/AUD$59 annually, or $14.99/ £8.99/AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time.

How we pick the best Apple deals

At Macworld, we’ve been covering and reviewing Apple and Apple devices for more than four decades, from the original Macintosh to the most recent M5 MacBook Pro and iPhone 17 lineup. We use Apple products every day and purchase them with our own money, so we know a good deal when we see one.

More importantly, we also know how to spot a bad deal. With a working knowledge of everything Apple sells and decades of experience, we know when Amazon is promoting older products as “limited” deals or pushing regular discounts as Prime Day bargains, so the listings you see here will only be for discounts that are at or near all-time low prices.