Following a warning from outgoing CEO Tim Cook last week, Apple has unveiled new pricing across the range. And the price rises are absolutely brutal. We’re still digging into all the changes, but across the entire Mac and iPad line, prices have jumped by at least $100.

The $599 MacBook Neo? It now starts at $699. The $1,699 M5 MacBook Pro? You’ll now need to shell out $1,999. An 11-inch iPad Air will set you back $749, an increase of $150 over the original $599 price. And if you wanted a Vision Pro, you’ll now need to save $3,699. Here’s how the new pricing looks at Apple’s online store:

Macs

ModelNew PricePrevious PriceMacBook Neo (256GB)Starting at $699Starting at $599MacBook Neo (512GB)Starting at $799Starting at $699

ModelNew PricePrevious Price13-inch M5 MacBook AirStarting at $1,299Starting at $1,09915-inch M5 MacBook AirStarting at $1,499Starting at $1,299

ModelNew PricePrevious Price14-inch M5 MacBook ProStarting at $1,999Starting at $1,69914-inch M5 Pro MacBook ProStarting at $2,499Starting at $2,19914-inch M5 Mac MacBook ProStarting at $3,599Starting at $4,09916-inch M5 Pro MacBook ProStarting at $2,999Starting at $2,69916-inch M5 Max MacBook ProStarting at 4,399Starting at $3,899

ModelNew PricePrevious PriceM4 Mac miniStarting at $799Starting at $599M4 Pro Mac miniStarting at $1,599Starting at $1,299

ModelNew PricePrevious PriceM4 iMac (2 Thunderbolt ports) Starting at $1,499Starting at $1,299M4 iMac (4 Thunderbolt ports)Starting at $1,699Starting at $1,499

ModelNew PricePrevious PriceM4 Mac Mac StudioStarting at $2,499Starting at $1,999M3 Ultra Mac StudioStarting at $5,299Starting at $3,999

iPads

ModelNew PricePrevious PriceA16 iPadStarting at $449Starting at $349iPad miniStarting at $599Starting at $49911-inch iPad AirStarting at $749Starting at $59913-inch iPad AirStarting at $899Starting at $69911-inch iPad ProStarting at $1,199Starting at $99913-inch iPad ProStarting at $1,499Starting at $1,299

HomePod, Apple TV, Vision Pro

ModelNew PricePrevious PriceHomePod$349$299HomePod mini$129$99Apple TV 4K$199$129Apple TV 4K (Ethernet)$249$149

In a statement to the press, Apple said it has “never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac.”

None of the storage and RAM options have changed for the models affected—prices are just higher. It’s notable, however, that neither the iPhone nor the Apple Watch is impacted by the price increases. The Studio Displays also have the same price as before.

It’s not clear from this move whether these new Apple prices are temporary or will adjust as the memory situation changes.

The silver lining here is that Amazon’s Prime Day sale is going on this week and has some great deals that are suddenly really great deals.

See our round ups of the Best Prime Day Apple deals 2026.

Best MacBook & Mac Prime Day Deals 2026

Best Apple Watch Prime Day Deals 2026

Best AirPods Prime Day Deals 2026

Best Prime Day iPad deals 2026